Project Development Questionnaire

Contact Information

Title:

Name:*

(Required)

E-Mail:*

(Required)

Telephone:

FAX Number:

Company:

Please briefly describe your company or organization:

Project Scope

1. Objectives of the project
(check all that are appropriate):

Provide product information to customers
Educate new prospects
Build corporate image
Establish credibility of your organization or product
Sell the product direct through the mail
Help salespeople get appointments
Help salespeople make presentations
Help close the sale
Support dealers, distributors, and sales representatives
Add value to the product
Enhance the effectiveness of direct-mail promotions
Leave with customers as a reminder
Respond to inquiries
Hand out at trade shows, fairs, conventions
Display at point of purchase
Serve as reference material for employees, vendors, the press
Disseminate news
Announce new products and product improvements
Highlight new applications for existing products
Train and educate new employees
Recruit new employees
Provide useful information to the public
Generate new business leads
Qualify your company to be on a customer's approved-vendor list
Other (describe):

2. What type of literature is needed?

3. Describe the subject matter:

a. What is the product, service, program, organization, and so forth?

b. What is the theme or the central message (if any)?

c. What supporting information is to be included (price, reliability, efficiency, performance, quality, test results, testimonials, technical specifications, and so forth)?

d. What is the source of this information (where can the writer get the necessary background material?

e. What facts are missing? What research is required (if any)?

4. Who is the audience?

a. Geographic location

b. Income level

c. Family status (married/single)

d. Industry

e. Job Title/function

f. Education

g. Politics

h. Religion/ethnic background

i. Age

j. Concerns (reasons why they might be interested in the subject matter of the literature):

k. General description of the target audience (in your own words):

5. Sales appeals

a. What is the key sales appeal of the product?

b. What are the supporting or secondary sales points?

6. What image do you want to convey to the reader?

7. Environment

a. What image and sales appeals do competitors' brochures stress?

Don't know
Competitor
Image
Key sales appeal

b. How does the brochure fit into your sales cycle (check all that apply)?

Generate leads
Answer initial inquiries
Provide more information to qualified buyers
Build confidence in company/product
Provide detailed product information
Answer frequently asked questions
Provide support for salespeople during presentations
Reinforce sales message for prospects ready to buy
Close the sale

Other (describe)

8. If you know, describe aspects of the format:

a. Approximate number of words

b. Number of color photos

c. Number of black-and-white photos

d. Number and type of illustrations and other visuals (describe):

e. Number of pages

f. Page size

g. Method of folding or binding (describe):

h. Number of colors used in printing

i. Color scheme of brochure (describe)

Finish Line

We want to thank you for filling out this questionnaire. It is the most important part of your project.

If you have comments, questions, additional information or need features not covered here, please feel free to address those concerns in one of the comment blocks above or, if you've already submitted this form once, use our regular contact/quote request form and reference this questionnaire as part of the body text there.

Again, we thank you and we look forward to a great partnership.